What this is
Every service Compass offers eventually reports through this same grid. Instead of one blended website score, each of the 18 categories below gets its own independent score — a profile, not a single number. A client's Content score and Security score aren't meant to average together; they answer different questions.
This is a first-pass classification, not a finished spec. It's meant to be refined
as real scans go live — edit any row via Data Editor
(data/effectiveness-grid.js).
Scoring scale
Each metric scores 0–100 raw, banded to Red (0–49) / Yellow (50–79) / Green (80–100) for client display.
Category rollup
Simple average of a category's metric scores (equal weight) for now. Future enhancement: weighted or gatekeeper logic — e.g. a failed SSL cert could cap the whole Technical Health category regardless of other scores.
No composite score
There is no single blended overall score. The grid is an 18-category profile — Security and Content aren't meaningfully addable into one number.
⚙️ Automated
Fully automated crawl or API check — no login, no human judgment call.
🧠 AI-Judged
An LLM reads or views crawled public content and scores it against a rubric — no login required, but it's a judgment call, not a hard measurement.
🔑 Client-Access
Requires the client to grant access (GA4, GTM, CRM, CMS/server admin, ad accounts) before it can be scored.
🧑💼 Human-Expert
Requires a Northwoods AD to review, test, or interview — not automatable even with access.