Compass

Project Hub

Central navigation for all Compass project documents and prototypes.

Northwoods Digital — Compass Digital Operations Program

Client-Facing

Client
First-Touch Portal View (EP1)
The free-lead portal state: one saved-scan card + expandable teasers for the other 16 categories, magic-link session. The destination every landing page routes converts to. Landing-page look & feel.
Last updated: Jul 7, 2026
Client
Client Dashboard (Retainer)
Client portal prototype for a paying retainer client — health scores, service status, scan results.
Last updated: Jul 7, 2026

Planning & Management

Planning
Project Vision
Product overview, service catalog, team assignments, and ROI framework.
Last updated: Jul 7, 2026
Planning
Project Phases
Four phase gates with criteria checklists — tracking progress to first customer.
Last updated: Jul 7, 2026
Planning
What’s Next Action Plan
Sequenced, owner-assigned action plan — critical path to first client.
Last updated: Jul 7, 2026
Planning
Website Effectiveness Grid
Scoring framework behind every Compass scan — 18 categories, ~160 metrics, one profile per client.
Last updated: Jul 7, 2026
Planning
Open Questions
Named unknowns that need decisions — open items block estimating or build.
Last updated: Jul 7, 2026

Service Offerings

Service
CMP — Privacy & Consent
Cookie & analytics tracking compliance service reference.
Last updated: Jul 7, 2026
Service
Paid Media Management
PPC, display, remarketing, social ads — campaign strategy through managed retainer.
Last updated: Jul 7, 2026
Service
SEO Technical Health
Crawl health, indexation, meta tags, schema, redirects — the technical foundation for search.
Last updated: Jul 7, 2026
Service
SEO Strategy & Rankings
Keyword research, ranking tracking, content gaps, competitor analysis — organic growth strategy.
Last updated: Jul 7, 2026
Service
PDF Accessibility
PDF discovery, WCAG/ADA/508 compliance auditing, bulk remediation & ongoing monitoring. Owner: Sydney.
Last updated: Jul 7, 2026
Service
Web Accessibility & Compliance
WCAG auditing, developer remediation guidance & continuous monitoring. High-priority: gov/municipality DOJ Title II deadlines. Owner: Sydney.
Last updated: Jul 7, 2026

Research

Research
Market Research Brief
Competitive landscape, demand signals, buyer personas & positioning recommendation.
Last updated: Jul 7, 2026

Internal Resources

Internal
AD Portal (Prototype)
Internal portal for managing client deliverables, service tracking, and monthly operations.
Last updated: Jul 7, 2026
Internal
Pricing Calculator
Build custom retainer estimates — select services, tiers, and bundle presets.
Last updated: Jul 7, 2026
Internal
Team Brief & Sales Playbook
Service model overview and internal sales playbook.
Last updated: Jul 7, 2026

Resources

Planning
Project File Index
Central index of all project files — organized by category.
Last updated: Jul 7, 2026
Planning
Build Brief
Final handoff document — all open questions resolved.
Last updated: Jul 7, 2026
Planning
Changelog
Record of changes and updates to Compass project assets.
Last updated: Jul 7, 2026
Internal
Data Editor (Local Editing Only)
Edit the data/*.js files that power the Project Vision dashboard.
Last updated: Jul 7, 2026

Marketing & Lead Generation — Category Landing Pages

THE CRITICAL PATH (July 7 pivot). One free scanner/assessment landing page per Website Effectiveness Grid category — 17 public pages (18 categories; Titan is internal-only). Each page runs a free scan scored 0–100 (Red/Yellow/Green), captures an email via magic link, and routes prospects into the Compass portal to see results and get upsold toward paid tiers and retainers. Wave 1 = the six digital-marketing categories below. Waves 2–3 (compliance, experience, advisory) follow.

Wave 1 — Template
Visibility — Free Scan
First page on the new category template: 0–100 R/Y/G scoring, checks from the effectiveness grid, magic-link capture, F/S/M/L ladder. SEO rankings, local search, schema, metadata.
Last updated: Jul 7, 2026
Wave 1
Conversions — Free Scan
Conversion-readiness estimate from page structure: CTAs, forms, trust signals, friction indicators.
Last updated: Jul 7, 2026
Wave 1
Analytics — Free Scan
Conversion tracking, call tracking, Search Console, consent compliance. Backed by the GA4 service line (Fred).
Last updated: Jul 7, 2026
Wave 1
Content — Free Scan
Value-prop clarity, readability, on-page SEO/GEO. Backed by the Content Design service line (Jenna).
Last updated: Jul 7, 2026
Wave 1
AI Readiness — Free Scan
Semantic rendering, answer-first structure, JSON-LD, AI-crawler access. The most marketable new category.
Last updated: Jul 7, 2026
Wave 1
Paid Media — Free Scan
Ad presence, remarketing tags, ads conversion tracking via public transparency data. Backed by Paid Media (Ed K). New grid category #18.
Last updated: Jul 7, 2026
Wave 2 — Built
Privacy (CMP) — Free Cookie Compliance Scan
The original landing page; the CMP scanner is nearly complete. Retrofit pending: 1–5 grade → 0–100 R/Y/G, email+password → magic link, reframed as the Privacy category page.
Last updated: Jul 7, 2026
Waves 2–3
Remaining 10 Categories
Compliance wave: Accessibility (scanner in place), Security, Trust. Experience wave: Performance, Design, User Experience, Technical Health. Advisory wave: Strategy, Maintainability, Governance.
Not yet built

Artifacts & Other Links

Externally hosted resource materials — PDFs, documents, whiteboards, and reference sites that live outside this repo.

External — Miro
Compass Home Page (EP1) — First Draft Prototypes
Caitlyn and Jenna's first-draft prototype concepts for the Compass home page / EP1 first-touch experience.
miro.com/app/board/uXjVHEUw8zU=
Compass — Northwoods Digital — Internal Use Only